10 Easy Ways to Improve Your Exit Pages
What are exit pages? These are the pages on your site people see before leaving. The exit page is the last page they see before they go anywhere else online. Of course, you’d wish it was possible for visitors to stay on your site forever, but that’s not possible. However, improving your exit pages could increase your chances.
Is Improving my exit pages necessary?
Improving or optimizing your exit page is very important. By doing this, you are likely to have people staying on your site much longer who won’t click away so quickly.
How can I know what my top exit pages are?
To get to your exit pages, log in to Google Analytics and from your Account Home, click on the right account and find the web property you want to view (usually your domain). In the left column, go to Behavior, then Site Content, then Exit Pages. Your top exit pages will be listed in the main column.
How do I optimize exit pages?
Different pages exist for several reasons. There’s not one particular solution for everything. A good idea is to take a look at top ones to see if there’s anything that can be done to lessen the exit-proneness. To improve them, you can do the following things:
1. Update all outdated content.
2. Fix all errors.
3. Add more internal, relevant links through your posts or page content. You might have written new posts or pages related to this topic after it was published, so you might read through the post to link to newer posts.
4. You can add relevant links to other posts on your site and at the end of the post. This helps people who have made it through the post and to know more to click to read further. There are plugins and services that do this automatically or you can do it manually.
5. Emphasize on your email sign up, especially if you are offering a freebie or lead magnet
6. You can offer a lead magnet unrelated to your newsletter sign up but mostly related to the post or page. This is like a bonus material.
7. If it’s a logical exit page with visitors likely to leave anyway, you might consider including an ad or affiliate link.
8. Assume the role of tour guide by determining what they might likely want to read next or the next step they may want to take, then insert a link to that post.
9. If you have lots of people coming from sites like Pinterest and leaving again, you can add a section at the bottom saying “Did you come here from Pinterest? Here are other posts that Pinterest users love.” and link to those other posts with other sources of traffic.
10. You can ask your readers to share on social media or encourage visitors verbally to join your other places on the internet.
It is recommended to do all of these things so that you do not overwhelm people with one style only. Put yourself in the reader’s shoe to see things better. Just have an imagination of what kind of person they are and what sort of information they are looking for, then figure out something that you can offer and is of interest. Also, too many call to action is not advisable and can be a reason for many people to click away. So look at your page and think about one thing that you would like people to do when they get to the end. Ensure you make that choice irresistible.